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Stock Valuation in 27 Minutes

A share is worth the present value of the dividends it will pay you. When dividends stay flat, the stock is a perpetuity; when they grow at a steady rate, you use the Gordon growth model. Flip the same formula around and you get the return investors require.

Quick lesson

Stock valuation (dividend discount model) explained simply

The dividend discount model values a share as the present value of its future dividends. With steady growth, use the Gordon growth model: P₀ = D₁ ÷ (r − g). In the example, 2.10 ÷ (0.10 − 0.05) gives $42.00.

What this stock valuation lesson covers

  • Why a stock's price is the present value of its future dividends
  • How to value a zero-growth stock as a simple perpetuity
  • How to use the Gordon growth model, and why it needs D₁, not D₀
  • How to back out the required return from price and growth
  • Why the growth rate must be below the required return

Stock valuation formulas, explained

Zero-growth stock
P₀ = D ÷ r
D
Constant annual dividend
r
Required rate of return
Constant growth (Gordon growth model)
P₀ = D₁ ÷ (r − g), where D₁ = D₀ × (1 + g)
D₀
Dividend just paid
D₁
Next year's dividend
g
Constant dividend growth rate, below r
Required return
r = D₁ ÷ P₀ + g
D₁ ÷ P₀
Dividend yield
g
Capital gains yield

How to value a stock step by step (worked example)

A company just paid a dividend of $2.00. Dividends grow at 5% a year forever and investors require a 10% return. What is the stock worth today?

  1. Next dividend: D₁ = 2.00 × 1.05 = 2.10
  2. Apply Gordon: P₀ = 2.10 ÷ (0.10 − 0.05)
  3. P₀ = 2.10 ÷ 0.05 = 42.00
  4. Check: dividend yield 2.10 ÷ 42 = 5%, plus 5% growth = 10% required return

Answer: The stock is worth $42.00.

Zero growth vs constant growth vs nonconstant growth

Zero growthConstant growth (Gordon)Nonconstant growth
FormulaP₀ = D ÷ rP₀ = D₁ ÷ (r − g)Discount early dividends one by one, then Gordon
Use whenDividends stay flatDividends grow at a steady rateFast growth first, then steady
Typical examplePreferred sharesA mature companyA growing company that will slow down
David

What are you really buying with a share? David's take

In this model a share is a machine that makes money: you pay $42 today for a stream of dividends that grows 5% a year. My line is: don't waste your time making money; use your time making machines that make money. The Gordon model is really a price tag for a money machine. The questions are the same for a stock, a business or an app: how much cash does the machine throw off, and how long will it keep running?

From David's concept: Machines That Make Money. This is David's opinion, alongside the standard textbook answer above.

Harder stock valuation questions

What happens to the price if growth is 6% instead of 5%?

D₁ becomes 2.12 and the price becomes 2.12 ÷ (0.10 − 0.06) = $53.00. One extra point of growth adds about 26% to the value, because the gap between r and g shrinks.

If the stock trades at $35, what growth is the market expecting?

Solve 35 = 2(1 + g) ÷ (0.10 − g). That gives g ≈ 4.05%. Working backwards from the price is often more useful than forecasting growth yourself.

Can you use this model for a company that pays no dividends?

Not directly. Use free cash flow (a DCF) or earnings multiples instead, or assume when dividends will start and value them from then.

Common stock valuation questions

What is the formula for stock valuation?

The basic formula says price equals the present value of all future dividends. With constant growth this simplifies to the Gordon growth model, P₀ = D₁ ÷ (r − g). For a stock with a flat dividend it becomes P₀ = D ÷ r, the perpetuity formula.

What is the difference between D₀ and D₁?

D₀ is the dividend that was just paid, so the buyer today does not get it. D₁ is the next dividend, one year away. The Gordon model needs D₁, so if a question gives you D₀, multiply it by (1 + g) first. Mixing them up is a classic exam mistake.

Why must g be less than r in the Gordon growth model?

If dividends grew as fast as or faster than the discount rate, each future dividend would be worth the same or more in today's money, and the total would never settle to a finite price. The formula only works when r is greater than g.

How do you value a stock that pays no dividends?

You can forecast when dividends will start and discount them, or switch to free cash flow or multiples such as P/E. In practice, many growth companies are valued with a discounted cash flow model of the whole firm rather than with dividends.